About Us
A Family Legacy in Automotive
Caruso Automotive is a multi-generation, family-owned dealership group, led today by Rick Caruso. Our family's roots in the car business go back to Rick's father, Henry "Hank" Caruso, who acquired new-car dealerships and, in 1966, founded Dollar Rent-A-Car, first called Dollar A Day Rent A Car.
Building a Legacy in Long Beach
In 1985, our family acquired Pacific Ford in Long Beach, and in 1992, we added Long Beach Lincoln. Since the mid-1980s, our dealerships have been on Cherry Avenue, just above the 405.
In 2012 Pacific Ford and Long Beach Lincoln took the family name and became Caruso Ford and Caruso Lincoln, at 3500 Cherry Avenue. Mazda, once sold from the same site, returned as its own dealership, Caruso Mazda of Long Beach, at 3600 Cherry Avenue.
Community has always been an important part of the Caruso Automotive Group story. Beyond serving drivers throughout Long Beach and the surrounding communities, our dealerships support local organizations and initiatives, including DSF Werks Long Beach, the Boys & Girls Club of Carson, and St. John Bosco.
We believe being part of a community means more than selling vehicles. It means building lasting relationships and supporting the people and organizations that make our neighborhoods special.